Alif Muhammad Gultom, an associate at Januar Jahja and Partners (JJP), recently published an article titled “Online Counterfeiting in Indonesia: What Rights Holders Need to Know.” This piece, part of the “Online Marketplace Counterfeit Hotspots” series by World Trademark Review (WTR), delves into the challenges that Indonesia’s bustling e-commerce sector faces with counterfeit goods. Gultom examines major online marketplaces in Indonesia—Shopee, Tokopedia, Lazada, Blibli, Bukalapak, TikTok Shop, and Zalora—each playing a significant role in the emerging digital marketplace and the ongoing struggle to combat counterfeit items.
In his article, Gultom highlights Indonesia’s unique situation. With its vast geography, the fourth-most populous nation in the world has seen an explosion of online retailing, which has unfortunately become a channel for trade in counterfeit goods. The article draws attention to the “counterfeit culture” that permeates parts of Indonesian society, revealing that, despite efforts by platforms and government bodies, counterfeit goods remain available online, largely due to cultural acceptance and economic drivers.
The article also notes the progress that many platforms have made in curbing the availability of counterfeit and/or infringing goods. Further, the article highlights that proactive takedown requests by users and the sending of demand/cease and desist letters “are still considered the most cost-effective options” available to users.
For rights holders seeking guidance on Indonesia’s e-commerce IP enforcement landscape, Gultom’s article is a must-read. Explore the full article to gain insights on counterfeiting issues affecting Southeast Asia’s largest economy at Link:
web:
pdf:
https://drive.google.com/file/d/1N8X-KLUSIeUsn7HGN_ZgyMUH8PN5ZTF_/view?usp=sharing
